SPECIALIZED: SS22
Hovercraft approached us with the challenge to create three 20-second spots in just four weeks for Specialized's new line of bicycle helmets. We were thrilled to take on this challenge and prove how efficiently we could bring the creative to life. As with any fast-paced project, early collaboration and decision-making were crucial to success. Despite a last-minute concept change from a new creative director to the job, we were able to pivot and deliver stunning spots that showcased the new white helmets in a bright environment.
CREDITS:
Client: Specialized
Agency: Hovercraft Studio
Production Studio: Minimal Massive
Agency: Hovercraft Studio
Production Studio: Minimal Massive
